Your IP Address
Like most e-commerce websites, each time you visit the Site, we may automatically collect your IP address and the web page from which you came. In order to administer and optimize the Site for you and to diagnose problems with our Site, we may use your IP address to help identify you, to gather broad demographic information about you and for other purposes.
Information We Collect From You
In order to operate the Site and provide you with information on products and services that may be of interest to you, we may collect "personal information" (i.e. information that could be used to contact you such as full name, postal address, phone number and email address), "financial information" (i.e. passwords and credit card numbers), "demographic information" (e.g., zip code, hometown, gender, reservation and purchase history information (other than public agency reservation information) and age) and "public agency reservation information" (i.e., information about your planned visit to a specific government agency-operated or government agency-administered campground or park, such as dates of stay or number of occupants, other than personal information). Please note that nowhere on the Site do we knowingly collect personal information from children under the age of 13.
Information Other Web Sites Collect From You
How We Use Personal Information and Public Agency Reservation Information
We use your personal information and public agency reservation information to help us efficiently perform transactions on the Site, to deliver the services you have requested and to contact you when necessary in connection with transactions entered into by you on the Site (including reservation confirmations, changes and cancellations). We also use your personal information so that we can send you information, offers, promotional materials and newsletters. We carefully select the information we send to you and attempt to send you offers and promotions that are of value to you, such as discounts or exclusive offers offered by third parties. The Site provides you with the option of declining (i.e., "opting-out" of) receiving these offers, promotional materials and newsletters. We will not make direct use of public agency reservation information, your telephone number or your financial information (other than telephone numbers or financial information used or collected in connection with products or services offered by non-government entities) in order to send you such offers, promotional materials or newsletters.
To process transactions on the Site, we may share your personal information and public agency reservation information with our agents, representatives, contractors and service providers so they can provide us with support services such as authorization of credit card transactions, order fulfillment, reservation fulfillment and sweepstakes and promotional fulfillment. We require these entities not to use your personal information or public agency reservation information for any other purpose.
By making reservations on the Site for campgrounds or other services provided by government entities, you consent to us sharing your personal information and public agency reservation information with the government agencies and other third parties associated with the reservation you are making ("Reservation Partners"). Due to our contractual obligations with certain Reservation Partners, we cannot offer you the opportunity to opt-out of our sharing of your personal information and public agency reservation information with them. Reservation Partners may use your personal information and public agency reservation information in accordance with their own privacy policies. You will need to contact those Reservation Partners who contact you to instruct them directly regarding your preferences for the use of your personal information and public agency reservation information by them.
By purchasing, or making reservations for, products or services offered by non-government entities (such as magazine subscriptions, hotel bookings or cruises), electing to receive communications (such as emails) or electing to participate in contests, sweepstakes, or other programs (such as discount or rewards programs), offered or sponsored by third parties on the Site, you consent to our providing your personal information to those third parties. Those third parties may use your personal information in accordance with their own privacy policies. You will need to contact those third parties to instruct them directly regarding your preferences for the use of your personal information by them. Additionally, you agree that we will have the right to use and disclose all such information submitted by you to such third parties in the same manner in which we have the right to use and disclose all other information submitted by you directly to us.
How We Use Financial Information
We use your financial information to check your qualifications, to bill you for products and services and to enable you to participate in discount, rebate and similar programs in which you may elect to participate. By making a reservation or purchase, or engaging in any other kind of activity that uses financial information, on the Site, you consent to our providing your financial information to our service providers and to such third parties as we determine is necessary to process your transactions, as well as to your credit card issuer for their purposes. These third parties may include the credit card companies and banking institutions used to process the transaction. Also, depending on the circumstances of our arrangements, we may share your financial information with applicable Reservation Partners, primarily for facilitating your reservation at the appropriate campsite or other location on the date of your reservation and to provide customer service. By purchasing, or making reservations for, other products or services of third parties (such as magazine subscriptions, hotel bookings or cruises) offered on the Site, or by participating in programs offered on the Site that are administered by third parties and that require you to submit financial information in order to use them, you also consent to our providing your financial information to those third parties as well. Any of these various third parties, including but not limited to Reservation Partners, are authorized to use your financial information in accordance with our contractual arrangements with such third parties and in accordance with their own privacy policies, over which we have no control.
How We Use Demographic Information
Our Security Precautions; Location of Data
The Site has security measures in place to protect against the loss, misuse and alteration of the information under our control. Our secure server software (SSL encryption) is the industry standard and among the best software available today for secure commerce transactions. We encrypt all of your personal and financial information as it travels over the Internet and we store your financial information on our servers in encrypted form. Your information may be transferred to and maintained on computer networks which may be located outside of the state, province, country or other governmental jurisdiction in which you reside, and the country or jurisdiction in which these computer networks are located may not have privacy laws as protective as the laws in your country or jurisdiction.
How You Can Access and Update Your Account, Email Preferences and Personal Information
During the creation of your account on the Site, we will give you the opportunity to opt-out of the receipt of certain communications from us. We also give you the opportunity to opt-out and modify information you have provided to us at any time in the My Reservations section of the Site by signing-in, clicking on the appropriate "Update" links and changing the provided information.
In some cases you may, without creating an account or having your account referenced, be able to purchase or reserve products or services, elect to receive communications or elect to participate in contests, sweepstakes, or other programs (such as discount or rewards programs), offered or sponsored by third parties on the Site (other than campground or park reservations). After we collect personal information that you submit in these cases, we may use it to send you marketing emails. However, if we do so, we will provide a link that you can click on to opt-out of receiving subsequent marketing emails generated from the same such information. In many cases we will also provide one or more opt-in boxes, at the point where you provide such information, so that you can indicate your preferences before receiving marketing emails.
Please note that changing or deleting your information in the My Reservations section, or otherwise opting-out of receipt of email communications from ReserveAmerica will only change or delete the data in our database for purposes of transacting future business on the Site and for managing future communications from ReserveAmerica. These changes and deletions will not change or delete:
A) Information already collected as part of a particular reservation in our transactions database which may be shared with our Reservation Partners regardless of your email preferences and may be used to contact you regarding your reservation; or
You can also send us mail to: Privacy Officer, ReserveAmerica, 40 South Street, Ballston Spa, New York 12020.